Blog
All about confidence
This is a first attempt at podcasting (!), an interview which I carried out with Jo Emerson a little while… Read More
Why there’s nothing ‘small’ about #smallbusiness
Originally created as a LinkedIn article in Feb 2020, this post has now been published on the Profundo blog. Big… Read More
Why we moved all our qual research online (and why we won’t be moving it back)
Sometimes, you've just got to do what feels right. If COVID-19 has shown us anything, it's that pre-existing trends are… Read More
How we will help you...
Tailor-made research & insight
You have a business challenge or problem that requires feedback from customers, clients or consumers? Maybe you need to know more about your existing and potential customers? Dig into their needs, problems, motivations in order to develop products and services with amazing product-fit?
We’ll take the time to absorb and understand what you need, design the best research approach, do the research, create the insight and craft clear recommendations for you to action.
You and your teams will be inspired and motivated by what we help you to discover.
Our process cuts out the complexity and jargon and makes this a super effective way to help your organisation succeed.
Get in touch now to chat further 👊
Customer IQ insight reports
We understand that buying research can be a sizeable investment. That’s why we have developed a report-based product that means you can access world class insight at a fraction of the cost. Called Customer IQ®, we regularly publish reports to provide clients with valuable insights into key consumers, markets and trends.
Drop us a line if you would like to know more or to suggest your idea for a report.
Luminate monthly mailer (free)
Every month we shine a light on a particular subject and pull together a summary of all the research and data we can find, adding a layer of interpretation and suggesting what the implications are for brands, businesses and organisations.
We do this for free and find it a very popular way for us to help you understand what we can offer you in terms of value-through-research.
As a starting point, we very much recommend you sign up to receive the mailing, which of course you are free to unsubscribe to whenever you wish. And if you’d like to suggest a topic for future consideration, we’d love to hear from you. Use our contact form to suggest a topic.
You can sign up to the mailer by clicking here.
What clients say
“I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed – delivering it on time and very effectively. I really appreciated his rigour, his can-do attitude and the result!”
CEO
Skills body
“For us, Gideon is an extension of our team. When we need his help, he’s able to deliver high-quality work within very short timeframes. His enthusiasm, understanding and experience always shine through. I am very happy to recommend him.”
Corporate Development Director
Media client
“Gideon was referred to us from a trusted ex-colleague so right away we felt we were in safe hands. He designed the research to exactly fit our needs and delivered it very well, within budget and on time. Most importantly he really went the extra mile to ensure the outcomes were presented well and told a compelling story that has made a real difference to our how we will drive forward our strategy for the coming year. His presentation was very well received by our key funders and the company Board and I look forward to hopefully working with him again in the future. Nice guy to work with too, I would definitely recommend him”.
Meet the team
Gideon Barker
Gideon is a senior insight professional, with experience of working client-side, agency-side, developing new business and growing a start-up company. He founded the business in 2010 and oversees all project delivery.
He has a real passion for how insight can positively impact organisations and a number of opinions which he’ll share with you when you meet up!
You can see more about him via his Linkedin profile.
“I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed – delivering it on time and very effectively. I really appreciated his rigour, his can-do attitude and the result!”
“For us, Gideon is an extension of our team. When we need his help, he’s able to deliver high-quality work within very short timeframes. His enthusiasm, understanding and experience always shine through. I am very happy to recommend him.”
“Gideon is extremely sure-footed with complex data tasks, but he doesn’t talk in data. He’s a strong communicator both on paper and in person. He’s likeable, credible and in the best sense of the word ‘normal'”
Associates
While Gideon oversees all project work, there are very often times when you need a team of people or an individual with a particular skill or set of experiences. For this very reason, we hand-pick the right people for you from a wide network of associate consultants who:
- Operate independently
- Are experts in their field
- Are amazing at what they do
- Are fantastic to work with
This allows the business to scale up and take on large scale projects, or provide specialist services with genuine experts.