How we will help you...

Insight projects: actionable and rigorous

Our project work uncovers fresh insights to help you make brilliant decisions. We use senior, highly experienced professionals from a range of disciplines to give you not only top quality research but tangible and highly actionable recommendations, which you can start implementing right away.

Insight consultancy: support and guidance

From one-time help and advice through to longer-term support, we can help you to set up your research and insight programmes or develop your capabilities further. We can also assess your current research tools and suppliers to ensure you’re getting the most bang for your buck.

Insight reports: delivering you more Customer IQ

Via our publishing arm, Customer IQTM, we regularly publish reports to provide clients with valuable insights into key consumers, markets and trends. Drop us a line if you would like to know more or to suggest your idea for a report.

What clients say

“I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed – delivering it on time and very effectively. I  really appreciated his  rigour, his can-do attitude and the result!”


Skills body

“For us, Gideon is an extension of our team. When we need his help, he’s able to deliver high-quality work within very short timeframes. His enthusiasm, understanding and experience always shine through. I am very happy to recommend him.”

Corporate Development Director

Media client

“It has been a pleasure working with Profundo and the standard of work provided has been exceptional. On most recent projects, they have fully understood our brief, were very efficient and professional throughout the whole process and represented excellent value for money. I would most definitely recommend this company”

Research Manager


Meet the team

Gideon Barker

Gideon founded the business in 2010 and manages all project delivery. You can see more about him via his Linkedin profile: click here

Get in touch

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