How we will help you...
Customer Discovery
You need to know more about your existing and potential customers? Dig into their needs, problems, motivations in order to develop products and services with amazing product-fit?
We’ll do the research, create the insight and recommendations for you to action.
You and your teams will be inspired and motivated by what we help you to discover.
Our process cuts out the complexity and jargon and makes this a super effective way to help your organisation succeed.
Get in touch now to chat further 👊
Acceleration, growth, change
You’ve established your business or organisation needs to pivot, to grow, to launch new products and services or to move into new markets. Lots of decision-making and potentially a lot of risk involved?
To make better, brilliant decisions you will need knowledge. Knowledge of markets and consumers.
Profundo delivers world-class knowledge and insight to smaller businesses and organisations who have a #growthmindset.
We use senior, highly experienced research and insight professionals from a range of disciplines and experiences.
Get in touch to discuss your needs (before your competitors do!) 👌
Competitor intelligence
One way to gain a lead in your market is to look at your competition. What do they offer? To whom? What kind of marketing activity are they communicating?
Get ahead in your market through a better understanding of your competitors’ brands, products, services and marketing activity.
We track your key competitors and bring together insightful analysis of where the opportunities lie for your organisation.
Be quick because if you don’t spot the opportunities, someone else will!
Regular insight reports
Via our publishing arm, Customer IQTM, we regularly publish reports to provide clients with valuable insights into key consumers, markets and trends.
Drop us a line if you would like to know more or to suggest your idea for a report.
Support and guidance
From one-time help and advice through to longer-term support, we can help you to set up your research and insight programmes or develop your capabilities further.
We can also assess your current research tools and suppliers to ensure you’re getting the most bang for your buck.
We provide training to your teams in all things insight.
Get in touch to find out more
What clients say
“I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed – delivering it on time and very effectively. I  really appreciated his  rigour, his can-do attitude and the result!”
CEO
Skills body
“For us, Gideon is an extension of our team. When we need his help, he’s able to deliver high-quality work within very short timeframes. His enthusiasm, understanding and experience always shine through. I am very happy to recommend him.”
Corporate Development Director
Media client
“Gideon was referred to us from a trusted ex-colleague so right away we felt we were in safe hands. He designed the research to exactly fit our needs and delivered it very well, within budget and on time. Most importantly he really went the extra mile to ensure the outcomes were presented well and told a compelling story that has made a real difference to our how we will drive forward our strategy for the coming year. Â His presentation was very well received by our key funders and the company Board and I look forward to hopefully working with him again in the future. Nice guy to work with too, I would definitely recommend him”.
Meet the team
Gideon Barker
Gideon is a senior insight professional, with experience of working client-side, agency-side, developing new business and growing a start-up company. He founded the business in 2010 and oversees all project delivery.
He has a real passion for how insight can positively impact organisations and a number of opinions which he’ll share with you when you meet up!
You can see more about him via his Linkedin profile.
“I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed – delivering it on time and very effectively. I  really appreciated his  rigour, his can-do attitude and the result!”
“For us, Gideon is an extension of our team. When we need his help, he’s able to deliver high-quality work within very short timeframes. His enthusiasm, understanding and experience always shine through. I am very happy to recommend him.”
“Gideon is extremely sure-footed with complex data tasks, but he doesn’t talk in data. He’s a strong communicator both on paper and in person. He’s likeable, credible and in the best sense of the word ‘normal'”
Associates
While Gideon oversees all project work, there are very often times when you need a team of people or an individual with a particular skill or set of experiences. For this very reason, we hand-pick the right people for you from a wide network of associate consultants who:
- Operate independently
- Are experts in their field
- Are amazing at what they do
- Are fantastic to work with
This allows the business to scale up and take on large scale projects, or provide specialist services with genuine experts.