Who are we?

We are Profundo Insight

We deliver fresh audience insight to brands which are ambitious and have a positive growth mindset...

Our mission is to bring high-quality research and insight to organisations who need it most – those which demonstrate a growth-mindset, who are open to change, are ambitious and have lined up their moonshot.

We deliver qual and quant market research and market analysis that is 100% focused on business objectives and goals.

We work with you to translate research findings and insights into actions for strategy and roadmaps.

Service commitment

How we do it

Because not all insight agencies are the same...

Senior exec involvement across all aspects of project work and delivery
Creative research design using the latest thinking and MR-tech
First class analysis, interpretation and recommendations
Seamless experience, consistently delivered to our high standards


I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed
Media skills
For us, Gideon is an extension of our team. When we need his help, he's able to deliver high-quality work within very short timeframes. His enthusiasm, understanding and experience always shines through
Strategy Director
Sports marketing
I was recommended Gideon/Ally from a number of people in the industry I trust, and they were excellent. The project objectives were fully met and the working relationship formed was delightful.
Head of Global Insight
TV Producer


Strategic insight

Great strategy starts with great insight, whether you're developing content, brands, services, products or an entire organisation.

Audience discovery

Getting under the skin of customer needs, motivations, attitudes and behaviours will stimulate new thinking to help you engage with them more effectively.

Market opportunities

Sizing new opportunities and developing concepts and propositions in new and existing markets will give you the key insights to help ensure success.

Creative development

Testing key messages and creative will ensure your marcoms maximises its impact on, and engagement with, your key audiences.

Blog posts

Why we love marketers ❤️

We've moved this post! Read it here: https://customer-iq.com/why-we-love-marketers/   read more

Podcast #2: Interview with Melissa Fretwell (White Camino)

The second-ever podcast from Profundo 🎉 For this one, I have been chatting to a friend and client, Melissa Fretwell.... read more

All about confidence

This is a first attempt at podcasting (!), an interview which I carried out with Jo Emerson a little... read more

Why there’s nothing ‘small’​ about #smallbusiness

Originally created as a LinkedIn article in Feb 2020, this post has now been published on the Profundo blog. Big... read more

Why we moved all our qual research online (and why we won’t be moving it back)

Sometimes, you've just got to do what feels right. If COVID-19 has shown us anything, it's that pre-existing trends are... read more