How we will help you...
Insight for acceleration, growth, change
You have identified the need for your business to pivot, to grow, to launch new products / services or to move into new markets. To make this change successful, you need to understand the market, the consumer, the audience.
THIS IS WHAT WE DO
Whether it’s qual / quant, online / offline, B2C / B2B we help you understand, build insights and apply them so you can make brilliant decisions.
We are senior, highly experienced professionals from a range of disciplines and backgrounds. Get in touch to discuss your needs.
Insight consultancy: support and guidance
From one-time help and advice through to longer-term support, we can help you to set up your research and insight programmes or develop your capabilities further. We can also assess your current research tools and suppliers to ensure you’re getting the most bang for your buck.
Insight reports: delivering you more Customer IQ
Via our publishing arm, Customer IQTM, we regularly publish reports to provide clients with valuable insights into key consumers, markets and trends. Drop us a line if you would like to know more or to suggest your idea for a report.
What clients say
“I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed – delivering it on time and very effectively. I really appreciated his rigour, his can-do attitude and the result!”
CEO
Skills body
“For us, Gideon is an extension of our team. When we need his help, he’s able to deliver high-quality work within very short timeframes. His enthusiasm, understanding and experience always shine through. I am very happy to recommend him.”
Corporate Development Director
Media client
“Gideon was referred to us from a trusted ex-colleague so right away we felt we were in safe hands. He designed the research to exactly fit our needs and delivered it very well, within budget and on time. Most importantly he really went the extra mile to ensure the outcomes were presented well and told a compelling story that has made a real difference to our how we will drive forward our strategy for the coming year. His presentation was very well received by our key funders and the company Board and I look forward to hopefully working with him again in the future. Nice guy to work with too, I would definitely recommend him”.
Meet the Founder
Gideon Barker
Gideon is a senior insight professional, with experience of working client-side, agency-side and growing a start-up. He founded the business in 2010 and oversees all project delivery.
He has a real passion for how insight can positively impact organisations and a number of opinions which he’ll share with you when you meet up!
You can see more about him via his Linkedin profile.
“I called Gideon late one evening with an urgent brief that needed a response within a very tight timeline. He was brilliant – not only suggesting what we needed but being flexible and responsive during the days that followed – delivering it on time and very effectively. I really appreciated his rigour, his can-do attitude and the result!”
“For us, Gideon is an extension of our team. When we need his help, he’s able to deliver high-quality work within very short timeframes. His enthusiasm, understanding and experience always shine through. I am very happy to recommend him.”
“Gideon is extremely sure-footed with complex data tasks, but he doesn’t talk in data. He’s a strong communicator both on paper and in person. He’s likeable, credible and in the best sense of the word ‘normal'”
Associates
While Gideon oversees all project work, there are very often times when you need a team of people or an individual with a particular skill or set of experiences. For this very reason, we hand-pick the right people for you from a wide network of associate consultants who:
- Operate independently
- Are experts in their field
- Are amazing at what they do
- Are fantastic to work with
This allows the business to scale up and take on large scale projects, or provide specialist services with genuine experts.