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Author - Profundo19

Podcast #2: Interview with Melissa Fretwell (White Camino)

The second-ever podcast from Profundo 🎉 For this one, I have been chatting to a friend and client, Melissa Fretwell. It's full of useful advice and thoughts to take home with you - a worthwhile 20 minutes of your time for sure. https://profundo.co.uk/wp-content/uploads/2020/09/MF-podcast.mp3   Melissa is a highly experienced marketer - see her Linkedin profile - and has been running her own agency, White Camino, since February 2020. Better still, Melissa relocated to Ibiza to set up her agency. A great move not...

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All about confidence

This is a first attempt at podcasting (!), an interview which I carried out with Jo Emerson a little while ago. Jo is an award-winning confidence coach and a very interesting person. Her experience and advice is a great asset and I can wholeheartedly recommend her book 'Flying for Beginners'. During this short interview, we discuss what confidence means, how this relates to business, managing a team and - of course - the way in which the work of a #confidencecoach...

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Why there’s nothing ‘small’​ about #smallbusiness

Originally created as a LinkedIn article in Feb 2020, this post has now been published on the Profundo blog. Big ideas, big ambitions, big plans, big(ger) competitors, big (huge!) decisions, big risks (certainly), big returns (maybe). Isn't it time we cooked up a new way to describe those businesses with fewer than 250 employees other than #SME, the 'small and medium-sized enterprise'? It's such a misnomer and a discredit to the sweat, blood, toil, fun, buzz and inspiration that comes with...

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Why we moved all our qual research online (and why we won’t be moving it back)

Sometimes, you've just got to do what feels right. If COVID-19 has shown us anything, it's that pre-existing trends are accelerating as a result of the crisis - often in a good way. Think the benefits of remote-working, the convenience of online grocery shopping, the quality of on-demand TV. Switch to the market research (#mrx) industry and the accelerated trend is traditional qualitative research (face-to-face focus groups, in-person depth interviews) shifting to online qual - which is now of the present...

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