Insights mailer

The monthly mailer we put out to a fine selection of successful business leaders is packed full of insightful articles, stats and opinion on a range of subjects.

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Here’s the latest example of the mailer:


How running could develop your brain (as well as lengthening your life)
Now don’t get me wrong, I am no running fanatic, merely an occasional jogger. However this article (via the BPS) I find very interesting as it suggests there are positive cognitive effects from running. From quick sprints improving your ‘executive function’ (basically how good you are at getting stuff done) to jogging helping you to regulate emotions, they suggest 10 Ways That Running Changes Your Mind and Brain.
Trying to solve a problem? Try Genchi Genbutsu or “Go and See”
This Japanese technique suggests to solve a problem, we should “Go to the real place and see for yourself.”. Er, what? It means to go out there and experience the thing which is the focus of your problem, rather than trying to solve the problem from a distance. The technique is more eloquently described in this article from Conversion Rate Experts (a really good source of great advice, tips and tools, I recommend you check them out). CRE follow up with another couple of articles about Flow Management, which essentially helps them get huge amounts of work done.
OVO Energy is developing its sustainable marketing strategy. How does yours stack up?
This article, via Marketing Week, headlines some innovative thinking from the disruptive energy firm and past client. Among other initiatives, no more paper DM through letterboxes and renewable energy to be used to create content and display digital messaging. Good stuff and hopefully more companies will follow suit.
Who is better, Ronaldo or Messi? Science now has the answer
Reported in this article from the Evening Standard, from research carried out by KU Leuven in Belgium. I won’t spoil the result but they have assessed much more than just goals and assists to give each player a Valuing Actions by Estimating Probabilities (VAEP) score. They found that one of the players is TWICE as good as the other. This ought to settle a lot of arguments.
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