Objectives
- Examine the outlook for cinema advertising in the context of the wider advertising market
- Identify new opportunities for the cinema medium
- Understand the performance of the [client] offer against agency/client needs and expectations
Sample
- Media planners and buyers
- Cinema advertising clients
Location
UK
Method
- Individual depth interviews with online pre-screening survey
- Face to face filmed interviews for highlights tape
- Online B2B survey
Outcome
Research uncovered insights around the strength of the medium and media owner team, the need to innovate and collaborate, the need for data and ROI, the need for clear and simple communication and to engage customers more into the medium
