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Understanding gamers’ purchase journey

Understanding gamers’ purchase journey


our work Description

Objectives

  • Identify key ways to increase audience engagement with specific PC gamer segments
  • Understand the purchase journey of key customer segments when buying PC peripherals

Sample

PC Gamers – recruited to match specific client segmentation criteria

Location

US (remote online)

Method

Online 5-day mobile ethnography study

Outcome

Research uncovered insights around the needs and motivations of key gamer segments, perceptions of the client brand which needed to be challenged, evidence to support new creative routes and the level of content vs information required by customers

our work Details