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Identifying routes to growth for a charity

Identifying routes to growth for a charity


our work Description

Objectives

  • Understand and profile key audiences and segments
  • Identify drivers of and barriers to supporting [client]
  • Identify levers to long-term loyalty and relationship with [client]
  • Understand brand perception, brand health and potential stretch

Sample

  • Charity partners and supporters
  • UK consumers (regional focus)

Location

UK

Method

  • Focus groups
  • Individual depth interviews
  • Online survey

Outcome

The presentation of findings and recommendations highlighted a need to focus on awareness-building activity, suggested key consumer segments which would be most open to their proposition and suggested direct ways in which their brand positioning could be improved as well as highlighting issues with their supporter journey.

our work Details